The Provocative Operation is a creativity method introduced by Edward de Bono that encourages the deliberate use of provocative or seemingly illogical ideas to spark new thinking. Instead of relying on incremental improvement, leaders introduce disruptions that force teams to look at problems differently. For cultural enterprises, the technique can

What Framing Means In behavioral psychology, the framing effect describes how the same information, presented in different ways, produces different decisions. People are more likely to choose an option described as a gain than one described as avoiding a loss – even if the outcomes are identical. For cultural institutions,

Defining the Field The UN World Tourism Organization defines cultural tourism as travel driven by cultural attractions — heritage sites, museums, gastronomy, contemporary art, and creative industries. Other agencies, including UNESCO and the OECD, add dimensions of participation, learning, and identity preservation. The common thread is a shift: visitors are